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14-11-2017 03:06:26


Ahletic sponsorship Nike Lebron James Shoes also incorporates aligning an athlete with its brand image — brand image alignment. This happens when the athlete embodies the values that a brand’s identity is based on. Sponsorships thus can elevate a brand’s image because it puts a real-world face on those values.

Starting today through Nike Cyber Monday Sales Tuesday, May 31, the folks at Upper Deck Authenticated are running a special “Caption Contest” promotion where one extremely lucky basketball fan will walk away with a pair of autographed and game-used Nike shoes from Miami HEAT superstar LeBron James. That’s right, an actual pair of LeBron’s game-used shoes from this season – his first in Miami – are up for grabs! And it’s unbelievably easy to get in the running for these super-cool kicks. To enter the contest, click here. The winner will be randomly selected shortly thereafter from all the submissions received. Good luck.

The Nike Cyber Monday Sale 2017 15 is a dramatic departure from past iterations of LeBron's signature Nike sneaker. First off, this is LeBron's first sneaker that doesn't have a prominent display of Nike's signature Swoosh logo. The 15 will also debut two new technologies from Nike: Battle Max, which could be the shock absorbers on the sole of the sneaker, and Battle Knit, an updated version of Nike's Prime Knit, the material on the body of the shoe.

Nike has yet to disclose Nike Black Friday 2017 any further plans on additional retro rollouts from the LeBron line. The most highly coveted LeBron model among fans is the 8, which he wore in the 2010-11 season. Out of all the models -- there are now 14 -- James said the first one is his favorite.